Tag Archives: Casting Directors
5 Reasons You Wont Book the Commercial

Why You Won’t Book the Commercial

Even when you did a great audition

I am sure you have wanted to know why or why not you do not book Commercials when you feel you have done a great audition (and even when those running the session have let you know you did a great audition). , You might get an avail or are put on “Hold” but then you don’t book the job. It can be very frustrating. Often there is no definitive reason so I believe it would be helpful for you to understand some of the business and subjective factors being considered that often have little to do with you, your talent or your audition.


Consideration that could determine why you will or won’t be cast:

  • Other Way To Go: When the commercial CD gets the breakdown and selects the actors for their session, many get creative and add actors who are “another way to go” for the role. And often, some of these actors could change the direction of the casting.
    Role is cut or changed: When watching the casting, the director and/or advertising executives might determine that a part is not working and then could cut it out, replace it with another role or choose to go with a different type of actor.
  • Matching: When casting a spot with multiple actors, the matching or pairings need to look like they could be couples, friends, workers or a family. And yet in a group of friends, office employees, neighbors, etc., it is preferred those cast be of different ethnicities, physical types or hair color- because many commercials need to appeal to various groups of people.
  • Identifiable and Aspirational: Commercials need to appeal to target markets. The actors cast in the spot must be people that those the spot is designed for will find aspirational or will identify with. And thus is a major factor in the casting. This is why casting specs are pretty specific as to age, gender, ethnicity and physical types. Then, because these considerations are often subjective, each group of people doing the casting and various target markets could create diverse factors that would make different actors identifiable and/or aspirational for various products.
  • Chemistry: When matching couples, families, friends, workers, etc., they need to work well together and have a chemistry that creates the feeling that they belong together. And it is something that is there or it is not and it too is subjective.
  • Compromise: Those doing the casting are not always in agreement on who they like in a role. In that case, so that no one looks bad, they may choose another actor (who might not be as good or as right). It happens.
  • Personal Preference: Directors and advertising execs are human and have preferences. Sometimes actors might remind one of someone they like or don’t like or another actor that may be too recognizable. Casting preferences can work for an actor or against them.

Knowing these factors should help you understand that when you believe you have done a great audition why you may not book the job. I know it is frustrating and seems unfair but realize that these same factors that might work against you for one job might work in your favor for others. And in order for you not to take it personal and to protect your confidence, I suggest that you remember this, “You didn’t lose the commercial, someone else booked it” – this time.

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video_Who_Books_Commercials

Who Books Commercials and Why?

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How to “Pop” at Auditions

By Diane Christiansen Auditioning is hard. It is arguably the most difficult aspect of acting. The actor’s imagination must be at it’s sharpest during the audition. You must be able to walk into a bare room and completely transform the environment and energy of the space, leaving an indelible impression on your observers. In other Read the Rest…

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Interview with Carol Goldwasser

In the Moment: Interview with Children’s Network Casting Director Carol Goldwasser

Have you ever wanted to know the ins and outs of casting Children’s TV, such as Disney or Nickelodeon shows? Well, you’ve come to the right place, because today we have the Award Winning casting director, Carol Goldwasser, here for Part I of an interview with me, Diane Christiansen, exclusively for Master Talent Teachers. Carol’s Read the Rest…

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Confidence

In the acting business, actors must have confidence in their talents and themselves in order to deal with the challenges and always be able to bring their best game to their meetings, auditions and work. Confidence is an essential “personal tool” for everyone but especially for actors and performers. For many actors, confidence is innate. Read the Rest…

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CYR Preventing Actor Sabotage

Preventing Actor Sabotage

Create Your Reel Offers 5 Easy Steps in Preventing Actor Sabotage in your demo reel.

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Interview with Film and Television Casting Director Caroline Liem: What Casting Needs From an Actor’s Demo Reel…

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Actors – Moving Past Challenges to Success

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Commercial Improv

Improvisation Training: Vital to an Actor’s Career

When actors interview with me before taking my commercial class, I always suggest that they the take a workshop either before, during or immediately after they take a commercial class. Improv will help actors to get more Commercial auditions and is a major factor in doing better auditions and, I believe, is crucial to a Read the Rest…

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Acting: The process is the Product

A rare interview with Award-Winning Director/Teacher Kimberly Jentzen by Emmy Award-Winning CD/Teacher Holly Powell

Watch this interview — Emmy Award-Winning Casting Director, Holly Powell talks to Los Angeles Acting Coach, Kimberly Jentzen, author of “Acting with Impact” about the acting process: “Know that your performance is created and lives in the moment and can’t be fixed in place or held in time. The key is to not judge yourself Read the Rest…

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