By Diane Christiansen
Finding your “niche” or your “brand” or your “type” seems to be daunting for most actors, including kids and teens. Yet it really can be a fun process. Possibly the reason for any difficulty is because actors have this idea that they can play anything. However, Agents and Managers have to market you, to them you are a commodity. Our intention is to make it easy for them to do.
Here is a great exercise that we do in our classes to help you know how to market yourself before you showcase your work and/or interview with Agents and Managers.
You can do this with any group of 5 or 6 people. Try this; have 5 or 6 people watch you walk into the room, the more objective they are, the better. Ask each one of them to tell you what kind of role you look like you can play. Each of us carries ourselves a certain way, and each of us give off a certain “vibe”. They are going to say things like “The Jock, the Nerd, the Cheerleader, the boy next door, the Prom Queen, the smarty girl, the Best friend, the leading lady, the Social Worker, the Cop, the Detective, the Urban Professional, a Gang member, the Politician, the Doctor, the Lawyer, the blue collar worker, and on and on. Once you’ve collected those five or six ideas, you should be on track with your obvious “Type.”
At that point, you can package yourself that way to Reps and if they are seeking that type, bingo! You’ve hit the mark. I know you don’t want to be type cast, but that’s how careers get jump-started. You have to get your foot in the door. Once you’ve been the Nerd fifteen times, you can expand your range and convince your Reps to try a new look or photo. But in the meantime, go for what you are, it’s the perfect way to start your career!