Tag Archives: commercial auditions
5 Reasons You Wont Book the Commercial

Why You Won’t Book the Commercial

Even when you did a great audition

I am sure you have wanted to know why or why not you do not book Commercials when you feel you have done a great audition (and even when those running the session have let you know you did a great audition). , You might get an avail or are put on “Hold” but then you don’t book the job. It can be very frustrating. Often there is no definitive reason so I believe it would be helpful for you to understand some of the business and subjective factors being considered that often have little to do with you, your talent or your audition.


Consideration that could determine why you will or won’t be cast:

  • Other Way To Go: When the commercial CD gets the breakdown and selects the actors for their session, many get creative and add actors who are “another way to go” for the role. And often, some of these actors could change the direction of the casting.
    Role is cut or changed: When watching the casting, the director and/or advertising executives might determine that a part is not working and then could cut it out, replace it with another role or choose to go with a different type of actor.
  • Matching: When casting a spot with multiple actors, the matching or pairings need to look like they could be couples, friends, workers or a family. And yet in a group of friends, office employees, neighbors, etc., it is preferred those cast be of different ethnicities, physical types or hair color- because many commercials need to appeal to various groups of people.
  • Identifiable and Aspirational: Commercials need to appeal to target markets. The actors cast in the spot must be people that those the spot is designed for will find aspirational or will identify with. And thus is a major factor in the casting. This is why casting specs are pretty specific as to age, gender, ethnicity and physical types. Then, because these considerations are often subjective, each group of people doing the casting and various target markets could create diverse factors that would make different actors identifiable and/or aspirational for various products.
  • Chemistry: When matching couples, families, friends, workers, etc., they need to work well together and have a chemistry that creates the feeling that they belong together. And it is something that is there or it is not and it too is subjective.
  • Compromise: Those doing the casting are not always in agreement on who they like in a role. In that case, so that no one looks bad, they may choose another actor (who might not be as good or as right). It happens.
  • Personal Preference: Directors and advertising execs are human and have preferences. Sometimes actors might remind one of someone they like or don’t like or another actor that may be too recognizable. Casting preferences can work for an actor or against them.

Knowing these factors should help you understand that when you believe you have done a great audition why you may not book the job. I know it is frustrating and seems unfair but realize that these same factors that might work against you for one job might work in your favor for others. And in order for you not to take it personal and to protect your confidence, I suggest that you remember this, “You didn’t lose the commercial, someone else booked it” – this time.

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video_Who_Books_Commercials

Who Books Commercials and Why?

Once you have done your callback and leave that is when the director, agency execs, producer and maybe someone representing the client start the process of selecting who will book the job – whether they are in the room or via a video feed. I am sure you have wondered how the final selection is Read the Rest…

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Confidence

In the acting business, actors must have confidence in their talents and themselves in order to deal with the challenges and always be able to bring their best game to their meetings, auditions and work. Confidence is an essential “personal tool” for everyone but especially for actors and performers. For many actors, confidence is innate. Read the Rest…

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Commercial Improv

Improvisation Training: Vital to an Actor’s Career

When actors interview with me before taking my commercial class, I always suggest that they the take a workshop either before, during or immediately after they take a commercial class. Improv will help actors to get more Commercial auditions and is a major factor in doing better auditions and, I believe, is crucial to a Read the Rest…

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Commercials: solo dialogue

Audition Tips for TV Commercials – Solo Dialogue to the Camera

A challenge with monologue dialogue commercials auditions is how to truthfully start speaking. With 10, 20 or 25-second copy, there is no time to work into it. You must be connected at the beginning otherwise those viewing your audition may lose interest and fast forward to the next actor. I believe that when you use Read the Rest…

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commercial_insider_tips_1

Insider Tips for Doing Your Best Commercial Auditions – Part 1

Commercial auditions are challenging for most actors. Audition material or scenarios are at the most 20 seconds, which means you need to be up to speed right away. No time to get into the material. You are only in the audition room, on an average of 5 minutes. Just a few minutes to get comfortable, Read the Rest…

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Look Before You Leap into Commercial Auditions

Look Before You Leap Into Commercial Auditions

When I interview people before taking my classes, so many tell me that they have been told to start their acting careers by training for commercials. I would like to silence all those who are perpetuating this disempowering misconception. They are destroying acting careers before they even start. But I do understand that when most Read the Rest…

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Commercial_Submissions

Commercial Representation – Submissions

In major markets, there are hundreds of agents. Attaining legitimate representation for commercials is usually rather involved so it important to choose the agents you wish to target and research them: •      In major markets buy updated books that list and describe agents and managers (In Los Angeles, these books are sold at Samuel French Read the Rest…

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Four Reasons Actors Book Commercials

By: Carolyne Barry You get a commercial callback. Ten to twenty-five actors up for the same role as you. You do a great job and don’t get booked or you do a “so-so” job and you get the commercial. Rather confusing, right? You have to ask yourself what is going on in the minds of Read the Rest…

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Spending Money on Mastering Your Craft

by: Carolyne Barry One of the more challenging realities of becoming an actor is that it can and will get expensive. The cost of classes, pictures, marketing, demo reels, scripts, theater company dues and union initiation fees and dues, showcases, etc. etc., etc. adds up big time. Even participating in graduate films and small theater Read the Rest…

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