Why don’t we do it? Why don’t we set goals for ourselves? Is it because we think it’s only for businesses. After all, we’re creative. Surely goal setting doesn’t apply to us. Right?
That couldn’t be farther from the truth. You are a business. It’s imperative that you set goals for yourself.
When I was leading seminars in the entertainment industry I would start by asking “how many of you have set goals for yourselves?” Never more than two people out of a hundred would raise their hands. In every other industry in the world, it would have been the reverse. Ninety-eight people out of a hundred would have raised their hands. Just because we’re in a creative industry, doesn’t let us off the hook. It’s still a business. And you’re a business. In fact, you’re the president and CEO of your company… called YOU. You have to take responsibility for your company and create a strategic plan for your career. Read more