Award-winning comedy coach, actor, and comedian Gerry Katzman gives valuable tools and secrets about how to pitch yourself and be great in an interview or industry meeting…
In any business, your results are usually dependent on how well you perform in a meeting. Getting the job, the raise, the contract or the sale is almost alway contingent on how well you are able to sell yourself or your product.
This video will show you how to talk about yourself in such way that you cannot fail to get people excited, eager, and hungry to work with you.
After decades of preparing myself and others for high-level industry meetings, I have found three important questions which, if answered, will prepare you to shine like a star in any presentation, meeting, conference or audition.
Knowing and practicing the answers to these three questions will enable you to talk about yourself masterfully. They’ll also add focus and drive to your career.
Question #1: Who are you like?
Name 5 successful artists/people/businesses in your field that you are similar to. Who do people compare you to? Whether the resemblance is physical, personality, or just an intangible essence- who are you like?
People cannot spread the word about something unless they have some reference-points that will help other people understand it.
What are 5 successful examples of people (bands, artists, businesses) in your field that have something in common with you?
“As a comedic actor I’m like Ben Stiller meets Jason Schwartzman meets Adam Sandler meets Josh Radnor meets Paul Rudd. ”
“Our band sounds like the Beatles meet Daft Punk”
“Her comedy feels like Ellen Degeneres and Woody Allen had a baby.”
“Our restaurant is the McDonald’s of Greek Food.”
Right now, try to write down your 5 examples. You may need to call friends for help.
Question #2: What do you want and who are the gatekeepers?
Write the three goals you want to achieve in your career this year and who you need meet with to attain them. Be specific. For example, actors- is your dream job on TV, Film, Web or Theater? Comedy or Drama? Single-Camera or Multi-Camera? Which shows exactly? Who are the casting people? Decide.
“If you don’t know where you are going, you’ll end up someplace else.” -Yogi Berra
Question #3: Why are you doing this/ What is your inspiration?
Why do you love what you do? When did you fall in love with your art, craft, or business? How long have you cared about it? Why is it important to you?
People want to work with people who are passionate.
How can you show your passion? Learn to talk about it.
Answer these questions at home. Then, have a friend read you the questions and get comfortable answering them in front of another person. Knowing how to talk about yourself, how to pitch your business- could be one of the most high impact activities that you can do. Start by knowing the answers to these three questions. The results (clarity, focus, confidence, and purpose) should be satisfying and immediate.
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