by Savvy Actor Co-Founder Kevin Urban
Let’s talk business. Starting a business is one of the riskiest things anyone can do. If an entrepreneur were starting a business, there are certain beginning steps that would be followed. They would…
- Create a Business Plan Which would include: (Download the 6 Savvy Steps eBook if you haven’t already!)
- Company Vision
- Action Steps to achieve that vision
- Branding/Product Definition
- Define Their Product
- Design a logo
- Create Their Sales Pitch
- Gather Financing
- Implement said Business Plan
Being an artist is a risky venture, yet most artists forgo step 1 mentioned above and start with steps 3 or 4. It’s understood that actors need to market, but so many leave out the product definition phase or branding. They let others define them because they are scared to make a choice and uncertain because they assume they have no control over their career.
I’m here to say that a business plan will give you the who, the how and the why of your business, while also giving you direction to the career that you desire. And ultimately, it is up to you to understand your vision, so that you can communicate that vision with the people who can help you…agents, casting directors, directors, producers, grandma…you get my point. By effectively communicating what you want, you can drive your career.
When you wing it…you take a risk. I say, why add more risk by not having a plan?
Be smart, be savvy, and be successful. Know what you want, what you sell, and what your strategy is to achieve your success. Create a business plan for your career and help yourself feel empowered to achieve your goals.